This isn't really about green building, but still, it's a good indication of just how spoiled the American consumer is, and how averse to change. The New York Times reports that Wal-Mart Sam's Club has launched a new milk jug that:
- Costs 10-20 cents less per gallon
- Saves labor at dairies by reducing crate-stacking time
- Uses 60-70% less water
- Reduces delivery trips to Sam's to two a week, from five per week, a big fuel savings
- Reduces storage space at Sam's Club devoted to milk
Okay, so maybe this IS about green building; if Sam's Club can now store 224 gallons of milk in its coolers in the same space that used to hold 80, then its building can be used more efficiently.
And yet, in scanning the media coverage of this -- even blogger coverage -- the message focus is that (the Horror) the new jug requires new pouring skills and that big bad Wal-Mart is just thinking of itself. Well I'm no fan of Wal-Mart but it doesn't take a genius to see that in this case, what's good for Wal-Mart is good for us.
“This is a key strategy as a path forward,” said Anne Johnson, the director of the Sustainable Packaging Coalition, a project of the nonprofit group GreenBlue. “Re-examining, ‘What are the materials we are using? How are we using them? And where do they go ultimately?’ ”
Image Credit: David Maxwell for The New York Times